Online Article Writing and Blogging Test (U.S. Version) 2013-2014
Q1. Search engines will return different results depending on the word order of the search terms?
Ans a. True
b. False
Q2. If your website sells golf equipment, your promotional articles should be written about _____________
a. good golf courses
b. caddies
c. sport in general
d. the best clubs to use at certain times
Ans e. All of the above
Q3. What is the “useful but incomplete” approach in terms of promoting your product in an online article or so-called e-zine?
a. Making your product useful but leaving the article incomplete with no way of linking to your siteAns a. True
b. False
Q2. If your website sells golf equipment, your promotional articles should be written about _____________
a. good golf courses
b. caddies
c. sport in general
d. the best clubs to use at certain times
Ans e. All of the above
Q3. What is the “useful but incomplete” approach in terms of promoting your product in an online article or so-called e-zine?
b. Making your product incomplete and the article useful
Ans c. Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more
d. Making the article complete and the product useful so that there’s no need to find our more
Q4. What is an “anonoblog”?
a. A general blog with multiple authors
b. A blog about people who used to be famous
Ans c. A blog written and maintained by an anonymous author, often under a pseudonym or pen name
d. All of the above
Q5. What is ‘podcasting’?a. Making the entire blog available in a single downloadable file
b. redirecting traffic through a portal hidden on the blog called a ‘pod’
Ans c. Distribution of audio and other media files for download to digital music or multimedia players such as iPods
c. Mass e-mailing for marketing purposes to promote several blogs at the same time
Q6. If you write something libellous in a blog, you can still be sued for defamation despite the apparent freedom of expression on the Internet?
Ans a. True
b. False
Q7. How should you change your writing style ( when writing about the university application process) if you’re writing for student applicants rather than their parents?
a. Use italics for the parents, and bold print for the students
b. No changes are necessary: never change the complexity of your writing
c. You should write a style for the parents only, as they are most important
d. You should write a style for the students only, as they are more important
Ans d. You must varying the information, your voice, advice, recommendations, so it can be read by both students and parents equally successfully
Q8. What distinguishes a blog from a website?
a. Postings that occur according to a timeline that is updated so old posts can be traced
b. More content
c. Flashier images
Ans d. Contact details
e. More professional content
Q9. What is “misinformation”?
a. Mystery information partially hidden on the Internet
Ans b. Information which is misleading or distracting or at least partial wrong
c. Mr. Information
d Completely wrong information on all counts
e. None of the above
Q10. Which of the following are good ways of promoting your business or website and thereby selling your product online?
a. Writing reviews on other sites with a link back to your site
b. Getting involved in social bookmarking, especially group social bookmarking
c. Posting on forums around the Internet with reference to your product or brand
d. Getting involved in link exchange programmes
Ans e. All of the above
Q11. What are “Google alerts”?
a. A ringtone from Google
b. A doorbell as a prize for being loyal Google customer
c. Pinging of your website by Google every time you use Yahoo and MSN instead of Google
Ans d. A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir you thoughts about writing blog content
Q12. Online articles do not need to be cited especially when taken from another online source?
a. True
Ans b. False
Q13. What is “CEOBlog”?
a. A social networking blog
b. A blog that has been unplugged by a corporation during a hostile takeover
c. A group blog
A blog written used a “stream of consciousness” writing style
Ans e. A blog maintained by a Chief Executive Officer
Q14. What does the term”spomment” refer to in the blogsphere?
a. Special comments
b. Spam on a posting
Ans c. Comment spam
d. Tiny gremlins inside the computer system
e. All of the above
Q15. How long does an author’s copyright – whether in print or online – last?
a. Until he/she dies
b. forever
c. For 5 years after the publication
d. For 40 years after he/she dies
Ans e. For 70 years after he/she dies
Q16. What are ‘article submission sites’?
a. databases of stored articles awaiting approval from a CEO
Ans b. Sites that help submit articles you have written about your product for online publication so that you don’t have to spend valuable time sending out your articles individually
c. Sites where you can buy articles and adapt them to a target audience and focus them on your market.
d. Usually scam sites that promise huge marketing distribution around the Internet
Q17. At what point does a work – whether an online blog or in print – come under copyright?
a. As soon as it is published
b. As soon as the author registers the copyright
c. As soon as the author writes “Copyright” and his/her name and date next to it
Ans d. As soon as it is created
Q18. Which of the following are good ways of sourcing information for online content such as blog postings?
a. Reading other blogs of a a similar nature
b. Researching for content in a library by reading non-fiction, and consulting encyclopedias, public records etc
c. Using search engines to narrow down keywords and content data
Ans d. All of the above
Q19. If you’re writing an article about the automotive industry, which of the following would be the best way of promoting your article?
a. Adding internal links within your blog that cross-reference the article
b. Adding highly specific keywords to your pages that reference aspects of the automotive industry
c. Contacting other automotive industry blogs and websites offering a link-exchange
Ans e. All of the above
Q20. What is “blogsphere”?
a. The hole in the Internet through which blogs can fall
b. The blogs in a given area such as a street, county or country
c. The collective content of the blogs worldwide
d. Blogs companies that group together and buy smaller blogs
e. None of the above
Q21. What does “‘ping’ your blog” mean?
a. To abandon it
b. To create it from scratch
c. To let someone know about it so they can contribute, either with postings or comments
Ans d. An alert that notifies the original poster of a post when someone else writes an entry concerning the original post
Q22. what is a “tag”?
a. An external link
Ans b. A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post
c. A long post that goes onto another page
d. Both b and c
Q23. What is “blogosphere”?
a. The hole in the internet through which blogs can fall
b. The blogs in a given area such as a street, county or country
c. The collective content of the blogs worldwide
Ans d. Blog companies that group together and buy smaller blogs
e. None of the above
Q24. In terms of keywords for promoting a website about global money, which of the following groups would be the best choice?
a. Football, shopping, racing, gardening
b. 10c, 5c, dollar, 50c, quarter
c. The World Bank, the Olympics, the US government, the UEFA cup
Ans d. Dollar, yen, pound sterling, exchange rate
Q25. Which of the following is the term used for the collective blogging intelligentsia, namely the most influential blogger online by page rank owing to their high traffic count?
Ans a. Glamorati
Ans b. Hoi polloi
c. Rich and reckless
d. Beautiful and damned
e. Blogerati
Q26. Which of the following is not a blogging provider or blogging service available on the web free of cost?
a. WordPress
b. Blogger
c. Technorati
Ans d. Bluehost
Q27. State whether True or False
Copyright is available not just for published works but also for works in private use that have not or may never be published.
Ans a. True
b. False
Q28. What can you do to make your articles more appealing to online readers?
a. Create external links and quality posts
b. Add a message board and / or chat room to encourage interactivity
c. Increase the product or site image / professional branding
Ans d. All of the above
